Retail
Peugeot
Following the decision by Peugeot to change the shade of blue of its brand, we have been asked to convert the colour of the exterior walls of the Italian dealers. For the quick success of the task, in efficiency and with non-invasive interventions, we chose a solution providing a special coloured 3M self adhesive film with high performance, able to ensure long life, colour matching to the new Pantone and perfect conformability to the surfaces to be wrapped. With a first phase of capillary surveys we collected information for technical evaluation and the planning of interventions. We then run installations for all the dealers throughout the Italian territory with specialized teams in applications of complex surfaces. The solution chosen (when compared with the alternatives of painting and the change of external panelling) guaranteed Peugeot a quick rebranding with minimal disruption to thedealer.