BMW

The customer wanted to develop communications activities related to the reception areaof the car dealership, with the aim to increase the moments of sales promotion (eg. special maintenance operations) and to give a unique human touch to this aspect of the relationship with the customer. We were instructed to design, build and install the communication tools to achieve these goals. The main challenge was on the set-up: the inability to enumerate all the types of ceiling in the car dealerships made it difficult to choose ceiling hook solutions. The criticality was settled with the production of a kit composed of elements which can be combined depending on the specificities of each car dealership. The project engaged us in design, prototyping and tests on a dealer, manufacture and installation at premium dealers throughout the national territory.